M: 404.556.3098                                           E: HKM@SOUTHERNCHARMCOMMUNICATIONS.COM

Hastings Malone, President 

Following her graduation with a BSBA in Marketing from Auburn University, Hastings has spent nineteen years working with exceptional talents and clients in worldwide.

Hastings has diverse B2B and B2C experience in Events, Marketing and Communications across the Fashion, Financial, Sports, Media, Theatre, Music, CPG, Hospitality, Non-Profit and Technology industries and a passion for creating and executing strategic marketing and PR plans and content creation. 

Professional Highlights:


  • Writing everything from press releases to proposals to marketing plans to sales copy to editorial issues during her time as Editorial Manager/Events & Production Manager of a lifestyle and luxury e-zine along with freelance writing on a variety of topics
  • Content creation for social media campaigns, websites, sales collateral, blogs, newsletters, and more 


  • Executing American Express® sponsorships and events at Mercedes-Benz Fashion Week in New York, Los Angeles and Miami; producing Cardmember Only Shows with Zac Posen and Diane von Furstenberg
  • Managing the relationships with the NCAA®, SEC, Big Ten, PAC-12 and IMG College around UPS college sports sponsorships and events (NCAA® Regionals, NCAA® Final Four®, NCAA® College World Series®, BCS Bowl Games, College Football Rivalry Games)
  • Activating events with the New York Yankees, Boston Celtics, Tribeca Film Festival and the U.S. Open (tennis)
  • Producing an Outback Bowl New Year’s Eve event for Auburn University in Tampa
  • Event planning and production for Wines Around the World in Jupiter, FL

Community and Public Relations/Promotions

  • ​Managing all North American PR and Sales efforts for a European lifestyle brand
  • Running two national tours for Wendy’s to promote their new products
  • Generating awareness of a NYC children’s charity through Public Relations and fundraising efforts
  • Directing community and media outreach for hospitality and telecommunications clients in Tampa
  • Overseeing Coca-Cola’s marketing and national promotions at 28 colleges and universities in the Southeast
  • ​Securing high-profile, top tier placements for various lifestyle clients

She is based in Gulf Breeze, FL.